Luncheon Event Flyer

Event Flyer

Client: St. Judes Recovery Center
Project Description: Create flyer for
luncheon event to celebrate 45 years
of substance abuse treatment.
Role: Concept, Design, & Execution

Georgia Force 2008 Ticket Pricing

Georgia Force Seating Chart

Client: Georgia Force
Project Description: Design seating chart
for the Arena Football team’s new facility.
Role: Design & Execution

Harley-Davidson Rebranding Campaign

Dangerously Sexy Direct Marketing Website
Contestants can enter to win on the Harley Website.
There, they can find out and also enter a "Hot Harley
Photo" branch of the contest. The contests give potential
customers to "poke around" or come across more Harley
information that may lead to a purchase.

Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution

Harley-Davidson Rebranding Campaign

Magazine Advertisement :: Dangerously Thrilling Spread
Expresses both the thrill of riding Harley-Davidson
along with its style and sex-appeal in an urban
environment.

Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution

Harley-Davidson Rebranding Campaign

Magazine Advertisement :: Dangerously BadAss Spread
Includes the growing trend of motorcycles
in the young businessman/woman community
in an urban setting.

Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution

Harley-Davidson Rebranding Campaign

Dangerously Sexy Direct Marketing POS
Point-of-Sale Standups will be placed in both Harley
stores and throughout popular T.A. hang-out spots.

Calls for interested consumers to share why owning
a Harley-Davidson would increase their sex appeal.

An online entry site is also announced where participants
can submit photos.

Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Concept, Design, & Execution

Harley-Davidson Rebranding Campaign

Dare-Devil Guerrilla Marketing
A series of artificial riders on Harley bikes will be
placed in daredevil-type situations near pedestrian
and high traffic centers throughout the country.

Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Concept, Design, & Execution