Dangerously Sexy Direct Marketing Website
Contestants can enter to win on the Harley Website.
There, they can find out and also enter a "Hot Harley
Photo" branch of the contest. The contests give potential
customers to "poke around" or come across more Harley
information that may lead to a purchase.
Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution
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