Dare-Devil Guerrilla Marketing
A series of artificial riders on Harley bikes will be
placed in daredevil-type situations near pedestrian
and high traffic centers throughout the country.
Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Concept, Design, & Execution
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