Tuesday, May 20, 2008
Harley-Davidson Rebranding Campaign
Magazine Advertisement :: Dangerously Thrilling Spread
Expresses both the thrill of riding Harley-Davidson
along with its style and sex-appeal in an urban
environment.
Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution
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