Dangerously Sexy Direct Marketing POS
Point-of-Sale Standups will be placed in both Harley
stores and throughout popular T.A. hang-out spots.
Calls for interested consumers to share why owning
a Harley-Davidson would increase their sex appeal.
An online entry site is also announced where participants
can submit photos.
Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Concept, Design, & Execution
No comments:
Post a Comment