Magazine Advertisement :: Dangerously BadAss Spread
Includes the growing trend of motorcycles
in the young businessman/woman community
in an urban setting.
Client: Harley-Davidson
Project Description: For over a century Harley
Davidson has appealed to a variety of niche
markets. Because of its ability to redefine itself.
However, after the hit movie Easy Rider was
released the true biker lifestyle was defined for
both America and the world. Today, as it has in
the past, that lifestyle needs to be redefined for
the younger generation.
Role: Art Direction of Photography, Concept,
Design, & Execution
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